I can help drive revenue through these partnerships, as I've done for partners over the past 13+ years.
It's best to hire a fractional consultant if you need someone with a successful track record and connections in the Salesforce partner ecosystem but you don't have the budget to pay them as a full-time employee OR if a full-time employee isn't needed but the skillset is.
Examples of how a fractional consultant can be used include the following:
Fractional Advisor:
Perfect option for having a part-time business partner, who has had tremendous success in the Salesforce ecosystem, without sharing the company profits! Allow me to help. I've taken companies from filling out the paperwork to entering the partner program to attaining eight figures in revenue. I can help you!
Fractional CRO/Head of Sales/Player-Coach:
Many Salesforce partners who are under $10M in annual revenue don't necessarily need a full-time sales leader. They DO need someone for 2-3 days per week to hire, coach, mentor salespeople and also to be accountable for pipeline growth and rigor with the sales team. Many could often use a "player-coach" who can not only lead the team but also assist in building relationships (Salesforce and customers), selling and closing deals.
I have been a player coach for 11 of my 13+ years in the ecosystem and can definitely help you. I've personally sold nearly $50M in Salesforce professional services and have led small teams that have sold over $110M through Salesforce.
Fractional Salesperson:
If you're a partner, you know how difficult it is to hire great salespeople who can sell through the Salesforce Sales organization. It requires the ability to not only be a good business development manager (establishing relationships with Salesforce) but also a great salesperson (helping Salesforce compete against other platforms and then competing against other partners who also do what your company does). The sad reality is that many salespeople at partners will never sell $1M+ in revenue in a given fiscal year. Chances are, you've experienced the pain of hiring and firing salespeople who just couldn't produce.
I've personally sold nearly $50M and know what it takes to drive these relationships and to secure opportunities and sales.
Fractional Partner Manager:
This is an often overlooked role but is absolutely critical to your success. I don't mean the partner managers who focus on making sure your team has the right number of certifications and points. I mean the partner mangers who interact with Salesforce Partner Sales Managers (PSMs) and their equivalents at HubSpot and Microsoft. PSMs are so vital for partners to gain traction in the ecosystem, as they are the ones who inform salespeople and sales leadership, of which partners are the best to work with. If you aren't on their radar, you are like salmon swimming upstream! I've had great success gaining mindshare and driving revenue with PSMs.
Fractional Customer Success Manager:
This is another position that is essential but doesn't necessarily need to be full-time. Customer success managers insure partners end up with happy customers, gain the adoption they want and can achieve the goals of CRM that they had when they made the decision to procure Salesforce licenses. A great success manager will help customers...
First, we schedule a virtual meeting. It's really that simple. You'll be dealing directly with me as I'm an independent consultant. No bureaucracy. I promise to be extremely responsive in my communications.
